The advent, and unfortunate continuation of the COVID-19 pandemic has had a positive effect on the game of golf. As one of the few recreational pursuits that can be played nearly year-round, is naturally socially-distanced, and does not require a mask, increased interest in the game has raised rounds activity and membership levels over the last 18 months. And the reach is broad. Not only has it enjoyed elevated activity by core players, it has brought newbies to the game and prompted the return of former golfers as well. But COVID-19 is not the sole motivator.
Golf and Entertainment – While the pandemic has been cited as spurring the most recent resurgence in golf activity, over the last few years it has not been the only influence. That honor goes to Topgolf, the golf and entertainment venue that has taken the world by storm. Purchased by Callaway Golf earlier this year, Topgolf now has 70 locations in the United States, United Kingdom, Australia, Mexico and Dubai. While drinking, socializing and golf have long been symbiotic, Topgolf and its chief competitor Drive Shack have taken the concept to new heights. The technology-rich indoor driving range operations have an emphasis on sociability with a nightclub vibe — eat, drink, and party hearty — all the while perfecting your golf skills. https://topgolf.com/us/ https://www.driveshack.com
Putting Pursuits – Taking the golf and party theme a step further, the most recent trend is the putting-oriented entertainment venue, aka minigolf. Both Drive Shack and Topgolf have developed putting facility business plans that have recently launched in the U.S. and the U.K. Drive Shack has enlisted three-time PGA Tour Player of the Year Rory McIlroy to assist in opening 50 Puttery-branded venues in the U.S. by the end of 2024. Topgolf owns three Puttshack putting venues in London and one stateside in Atlanta, and has plans for more in Miami and Nashville, among other major metros. The next one slated to open will be Houston in 2022. Swingers, with two adults-only minigolf venues in London, recently opened a facility in DuPont Circle in Washington, D.C. and has plans for another in New York City. https://puttery.com https://www.puttshack.com https://swingers.club/us/locations/washington/
PopStroke, a Florida-based entity that is 50% owned by Tiger Woods, has unveiled two 36-hole venues in Florida. Much like the aforementioned enterprises, PopStroke integrates putting courses with trendy F&B, a nightclub vibe and technology-enhanced competition, but unlike its competitors, PopStroke is played outdoors, on synthetic-turf tracks that resemble actual golf courses. Jackson Kahn Design created the courses at the first PopStroke in Port St. Lucie, Florida, and Woods’ TGR design is responsible for the courses in Fort Myers, Florida. PopStroke plans for more venues include Orlando, Delray Beach and Sarasota, Florida, and Scottsdale and Glendale, AZ either this year, or early 2022. Projections call for 40 to 50 more facilities to open by the end of 2025, all in warm-weather locations for year-round enjoyment. https://popstroke.com
The latest iteration of minigolf is being taken to a new level with tech-driven balls. Similar to Puttshack’s Trackaball, PopStroke will have a sensor-embedded, Bluetooth-enabled “iPutt” ball. The ball will count strokes and send scores to smartphone apps and to PopStroke’s electronic leaderboards, enabling players to compete virtually with others who play at different times and/or locations.
Communities and Minigolf – The growing popularity of “short game” and “no-experience-necessary” golfing has encouraged private and resort residential communities to add new minigolf experiences to their amenity portfolios. One example of blending minigolf with private golf is The Peninsula on the Indian River Bay in Millsboro, Delaware. The Peninsula is an upscale country club community set on 800+/- acres surrounded by water on three sides. Home prices range from approximately $300,000 to more than $1.0 million. The new 9-hole minigolf course will complement the 18-hole, 7,200-yard Jack Nicklaus-designed championship golf facility, among other amenities. https://peninsula-delaware.com
Other examples of diverse residential environments that include minigolf are:
Sun City Summerlin, Las Vegas, NV https://suncitysummerlin.com
Blue Lagoon Condominiums, Miami, FL https://www.bluelagooncondominiums.com
Abacoa TND, Jupiter, FL https://www.abacoa.com
Reunion Resort & Golf Club, Orlando, FL https://www.reunionresort.com
The Villages, Central Florida https://www.thevillages.com
A Brief History – Minigolf was initially documented in the June 8, 1912 edition of The Illustrated London News. Four years later Pinehurst, North Carolina introduced the Thistle Dhu as the first official standardized minigolf course in the U.S. “Thistle Dhu” is a play on words connoting “this will do,” meant to reflect a concept that a minigolf course “would do” if a regulation golf course were not accessible. Throughout the decade and into the next, the concept flourished.
In 1922, golf aficionado Thomas McCullough Fairborn developed an artificial turf made of cottonseed hulls, sand, oil and dye and by the late 1920s, New York City boasted more than 150 rooftop mini golf courses. In 1927, John Garnet Carter patented his version of the game on Lookout Mountain, Georgia. Carter called it “Tom Thumb Golf” and within a few years, thousands of Tom Thumb Golf facilities had opened across the country.
The Great Depression took the wind out of the industry’s sails in the early 1930s, and it wasn’t until the 1950s/1960s that the concept resurged, replete with wishing wells, castles, windmills and other fanciful obstacles. In 1988, Rich Lahey purchased the most prolific miniature golf development company – Harris Miniature Golf Courses Inc. – with the vision of transforming the industry. At the time, most minigolf courses comprised portable plywood tracks dominated by windmills and clown faces. The pastime had lost its appeal and sales were dismal. But Lahey did not give up. Envisioning a landscaped layout with dramatic features and curb appeal, he designed a layout with undulating banked greens and holes with challenges and rewards ultimately restoring the curiosity in the concept and integrity in the industry that would return it to profitability. https://www.harrisminigolf.com
And so here we are today — developing minigolf courses in highly profitable entertainment venues, upscale resorts, and private country club communities. The practice of “something for everyone” reminds us that diversity is tantamount to success.
CONNECTING THE DOTS . . .
Housing has been on a roll since last summer when the spring buying season finally emerged. The result is a decimated inventory, sky-high prices and no end in sight. But before coming to a conclusion, let’s connect the dots.
Existing Homes – Existing home sales decreased for the fourth straight month in May to an annual rate of 5.8 million reflecting a deceptive 44.6% year-over-year increase (due to COVID-depressed sales activity). The experts believe lack of inventory to be the overwhelming factor for the four-month inertness but there are other factors at play.
Total housing inventory at the end of May stood at 1.23 million units. While down 20% year-over-year, it was up 7.0% month-over-month to a nevertheless slim 2.5-month supply, based on the current sales pace.
Properties typically remained on the market for just 17 days in both April and May, down from 26 days in May 2020, and 89% of the homes sold this May were on the market for less than one month compared to a similar percentage (88%) in April suggesting stable demand.
That said, the Redfin Homebuyer Demand Index showed a drop of 1% year-over-year for the week ending June 20th taking it below 2020 levels for the first time in 2021 and bringing it down from its high point of 18% achieved in the week of March 28th. Further, the Mortgage Bankers Association Home Purchase Index declined 11% since March 24th and pending home sales were reportedly down 10% from the 2021 peak (May 30th.)
The culprit appears to be price. The median existing home price for all housing types in May was $350,300, up 2.5% month-over-month and 23.6% year-over-year. And by the week ending June 20th Redfin reports that the median home sale price had reached a record level of $361,750.
The most active price bracket in the month of May was $250,000 to $500,000 accounting for 42% of existing home sales, reflecting an increase of 47.9% year-over-year. This bracket was followed by $100,000 to $250,000 accounting for 26% of sales, reflecting downward momentum of 1.7% from a year prior and the continuous constraint of inventory in this price range.
For perspective, the $500,000 to $750,000 price range exhibited a 121.7% y/y increase; the $750,000 to $1.0 million range exhibited a 178% increase and the $1.0M+ category increased a whopping 244.5% year-over-year in May.
According to ATTOM’s Q2 Home Affordability Report, the trend toward declining affordability continues to gain traction with median home prices less affordable than historical averages in three of five U.S. counties as home prices outpace wage growth. This has resulted in ownership costs consuming 25.2% of the average national wage ($63,986) in Q2, up from 22.7% in Q1 2021 and representing the highest ratio since Q3 2008. While still within lending parameter norms (28%) it is precariously close and rising. https://www.attomdata.com/news/market-trends/home-sales-prices/q2-2021-u-s-home-affordability-report/
While location plays a role in the degree of home value-to-income disparity, the trend is a national one. On a regional basis, year-over-year price increases ranged from 17.1% in the Northeast, to 18.1% in the Midwest, to 22.6% in the South and 24.3% in the West, which, counter-intuitively, also saw a 61.6% increase in the number of existing home sales, the highest of all regions. In comparison, the average rate of sales growth was 45.7%.
In the Seattle metro area, an astounding 580 homes have sold for $300,000 or more above their asking prices so far in 2021. According to Redfin, 4,078 homes in Seattle have sold for $100,000 to $299,999 above asking price and more than 6,300 have sold for $25,000 to $99,999 above asking price. The median home sales price in Seattle rose 26.1% year-over-year to a record $737,800 in May and more than 74% of Redfin offers faced bidding wars while the typical home sold in just five days. https://www.redfin.com/news/seattle-homes-sold-above-list-price/
New Homes – Sales of new single-family houses in May 2021 were at a seasonally adjusted annual rate of 769,000, 5.9% below the revised April rate but 9.2% higher year-over-year. Home sales increased in two of the four regions, growing 33% in the Northeast and 6.7% in the West. New home sales were flat in the Midwest and down 14.5% in the South.
The majority of houses sold were under construction, and the number of new homes sold that had not yet started construction was up 76% year-over-over-year in May.
The inventory of completed homes for sale stood at just 36,000 in May, representing 15 to 16 days of spec inventory. Ready-to-occupy homes have continued to fall as a share of the new home inventory and now stand at about 11% compared to 24% one year prior.
The seasonally adjusted estimate of all new houses for sale at the end of May was 330,000 representing a 5.1-month supply at the current sales pace. Based on past performance, as we approach the 6.0-month supply mark, expect builders to slow the pace of construction even further.
The median sales price of new houses sold in May 2021 was $374,400 reflecting an 18% year-over-year increase. The average price exhibited a similar growth characteristic (+17%) at $430,700.
The most active price range for new home sales was $300,000 to $399,999. In May, just one in four new homes for sale (25%) was priced under $300,000. This compares to 44% in May 2020.
Building material costs and labor shortages continue to shoulder the blame for the sluggishness and increased costs/pricing associated with new home building.
So let’s connect the dots:
Low inventory = Higher prices
Higher prices = Lower demand
Less Demand = Slower building
Slower building = Lower inventory
Lower inventory = Higher prices
Looks like a circular firing squad.